Course content


The programme Communication Management accentuates the conception and creative implementation of communication strategies and media productions. The communication and media sectors are among the fastest-growing areas in the world with a high demand for qualified professionals.

The bachelor's programme in Communication Management teaches the basics of economics, project management, photography and design, business management and communication, market and media research and social marketing. This fundamental knowledge is then applied and reinforced through interdisciplinary practical projects.

In the final phase of the course, students can specialise in Media Design, Communication Psychology or Marketing Communication. At the end of their specialisation, all students together implement an interdisciplinary cross-media project for an industry client. The programme is completed with a subject-specific Bachelor thesis.

Communication Management at a glance

  • Start of course: at the start of each winter semester
  • Degree: Bachelor of Arts (BA)
  • Study period: 6 semesters
  • Course language: German
  • Tuition fees: 22 100.00 €, or 650.00 € per month over 34 months
  • Internship: 12 weeks, integrated into the course (at the end of the 5th semester)

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Specialisations

Der Bachelorstudiengang Kommunikationsmanagement B.A. an der DEKRA Hochschule für Medien vermittelt Grundlagen aus den Bereichen Wirtschaft, Projektmanagement, Fotografie und Gestaltung, Unternehmensführung und -kommunikation, Markt- und Medienforschung und Social Marketing. In der Vertiefungsphase des Studiums können sich die Studierenden in die drei Bereiche Mediendesign, Kommunikationspsychologie und Marketingkommunikation spezialisieren.

Media Design

The specialisation Media Design addresses the interface between aesthetic design and technical implementation. In all media areas - print, digital or video - design, layout and conceptualisation play a significant role.

In this specialisation students are exposed to the whole spectrum of media design. Aside from design fundamentals, the media design course also teaches photography and image processing, layout and design for online and off-line applications, programming and development of databases as well as 2D and 3D animation. Students are intensively prepared for the professional areas in multi-media, advertising and design agencies or they will be equipped to start their own companies.

Content (selection):

  • Graphics and Design
  • Digital Design (Layout, Illustration, Typography)
  • Photography
  • Print Design
  • Visual Communication
  • 3D Design
  • Social Marketing
  • Programming (incl. web and app design)
  • Cross Media
Der Bachelorstudiengang Kommunikationsmanagement B.A. an der DEKRA Hochschule für Medien vermittelt Grundlagen aus den Bereichen Wirtschaft, Projektmanagement, Fotografie und Gestaltung, Unternehmensführung und -kommunikation, Markt- und Medienforschung und Social Marketing. In der Vertiefungsphase des Studiums können sich die Studierenden in die drei Bereiche Mediendesign, Kommunikationspsychologie und Marketingkommunikation spezialisieren.

Communication Psychology

The specialisation Communication Psychology emphasises on the analysis and design of communication processes in the media environment. Students develop concepts to establish corporate culture and corporate management in relation to restructuring (change management). They analyse and minimise disruptions to operational processes and work in the area of human resources by promoting potential and optimising personnel decisions.

In addition to economic, media-practical and marketing knowledge, this specialisation teaches social and media-psychological basics. Furthermore, students gain in-depth, application-oriented specialist knowledge in the areas of work and organisational psychology, business mediation and market and advertising psychology.

Content (selection):

  • Basic Social Psychology
  • Corporate Management
  • Marketing
  • Company Culture
  • Organisational Psychology
  • Market and Advertising Psychology
  • Neuromarketing
  • Social Marketing

Business Mediation
Cross Media

Der Bachelorstudiengang Kommunikationsmanagement B.A. an der DEKRA Hochschule für Medien vermittelt Grundlagen aus den Bereichen Wirtschaft, Projektmanagement, Fotografie und Gestaltung, Unternehmensführung und -kommunikation, Markt- und Medienforschung und Social Marketing. In der Vertiefungsphase des Studiums können sich die Studierenden in die drei Bereiche Mediendesign, Kommunikationspsychologie und Marketingkommunikation spezialisieren.

Marketing Communication

The specialisation Marketing Communication teaches communicative and conceptual skills in the area of business and marketing expertise. Students are intensively prepared for a career in the communication departments of agencies, companies, political parties and other profit and non-profit organisations.

Students independently develop communication and marketing concepts and acquire fundamental expertise and competency which they can apply in practical corporate communication. They also get to know the dynamic details of start-ups and social business. Modules on campaign management, corporate management, above- and below-the-line communication, event management and online marketing enable them to purposefully shape their entrepreneurial corporate identity with the aid of suitable media channels.

Content (selection):

  • Agency Management
  • Corporate Management
  • Project Management
  • Campaign Management
  • Event Management
  • Online Marketing
  • Below-the-Line Communication
  • Social Marketing
  • Above-the-Line/ Advertising
  • Cross Media